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Val-Fit Atlanta
Tel: (678) 775-4660
Tel: (866) 212-7550
Fax: (678) 775-4661
Val-Fit Houston
Tel: (281) 661-8401
Tel: (877) 836-6678
Fax: (281) 661-8402
Val-Fit Los Angeles
Tel: (323) 562-3440
Tel: (800) 826-3636
Fax: (323) 562-1638
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Media Articles

AT VAL-FIT INC…. GRINBERGS CONTINUE LEGACY OF DOING BUSINESS WITH INTEGRITY.

By Mary Jo Martin
Editorial Director, The Wholesaler Magazine

Far left, Gyl Grinberg President; Middle, Ismael Grinberg Founder; and far right Roy Grinberg, Executive Vice President
Gyl Grinberg
President
Ismael Grinberg
Founder
Roy Grinberg
Executive VP

With a combination of soft-spoken charm and business acumen, brothers Gyl and Roy Grinberg are building upon the legacy in PVF distribution that their father began 55 years ago with the founding of Tuvansa in Mexico. Patriarch Ismael Grinberg decided to expand into the U.S. market in 1979, when he launched Val-Fit Inc.

Now 87, Ismael remains passionate about the business and is still actively involved — still going to the company’s office in Mexico City nearly every day. And while his sons fondly tease that Ismael goes to bed each night with a little steel elbow, they are quick to note that their father is still the company’s most knowledgeable person, especially on valves.

“Our father never pushed the business on us,” said Roy. “But when we joined the business he wanted us to learn it the way he had, from the warehouse up through sales and then management. When I was in college in Mexico, I started working for my father. I remember the first day, asking him, ‘What do you want me to do?’ His response was, ‘Find yourself something to do.’ He handed me the ASTM book, and I headed for the warehouse.” More

QUALITY, INVENTORY AND SERVICE DRIVE VAL-FIT

BY MARY JO MARTIN
Editorial Director, The Wholesaler Magazine

Honest, straightforward business dealings have been the hallmark of Val-Fit since the company was founded in Los Angeles in 1979. Still 100% owned and operated by members of the Grinberg family, Val-Fit now operates from two stocking facilities that total approximately 200,000 square feet of covered warehouse space.

For many years, Val-Fit was a regional master distributor with a single stocking location in Calif­ornia. When the Grinbergs began growing the business at a more aggressive pace in 2004, they felt it was important to increase their already substantial inventory by opening a second location in Atlanta. They also capitalized on the additional warehouse space by not only increasing the amount of A and B type product they carried, but also adding more complementary C and D items. More